AgResearch

Employer brand Our future

To enrich the future of New Zealand agriculture, AgResearch asked us to define an employer brand that would attract hearts and minds. With insights gathered across multiple job families, we identified the ability to ‘shape the future’ as the core of their Employee Value Proposition. Whether supporting, guiding or creating this future, creative that followed showed how every role enables you to make a lasting difference.

“In NeonLogic we found a true partner to help us refresh our employment branding. Working collaboratively, the brand we developed called “Our Future” has been integrated into our new career website and various other items of employee collateral. Adcorp translated our requirements into a modern, fresh and appealing brand which we are confident will help us to attract and retain the right talent and expertise. We are very pleased with the result.”

Lee Gardiner,
People & Culture Director AgResearch

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