Building a bespoke experience
Auckland Council engage NeonLogic annually to deliver a youthful and informative graduate website and supporting media campaign.
Today’s graduate cohort are digital natives who expect a bespoke and personalised experience. NeonLogic developed the 2019 website that enabled graduates to build their own tailored career pathway through rich video content, and this won multiple awards for its innovation. The 2020 site was designed to be the next step up and to leverage its success.
A main feature added into the new 2020 website was an interactive video Q&A functionality based on research during the development and strategy. This allows current graduates to engage with a video of a past or present graduate working for Auckland Council and select from a series of the questions they want to ask – the choice is in their hands.