FINBAR

In Greco-Roman mythology the name Aurora was the personification of the ‘dawn’. She was the Roman goddess of sunrise. The helios theme was reflected in the primary colour palette and branding elements created to market Aurora.

An extensive photo and video shoot capturing local culture, hotspots and businesses was undertaken to showcase the sophisticated nature of the Applecross lifestyle.

The brochure utilised elaborated gold foiling to reflect the brilliance of a sunrise and glistening dawn waters of Applecross.

A media strategy based on research and insights determined the channel selection for the campaign. Digital assets played a key role in driving traffic and conversions.

Traditional press featured information on the development to generate awareness and spark interest. The campaign was also rolled out across TV, Radio and promotional channels.