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A New Dawn in Luxury

NeonLogic drew inspiration from the dappled sunlight twinkling on the river when creating the brand identity for Aurora, a sophisticated collection of 118 contemporary residences and luxury penthouses in WA’s picturesque, Applecross.

Enjoying a rich history as one of Perth’s most cherished waterside locales, Applecross offers a luxurious lifestyle of elegant serenity while still being close to the city centre. Aurora emerges amidst the blossoming jacaranda, swaying yachts and sophisticated culture.

Brandmark

In Greco-Roman mythology the name Aurora was the personification of the ‘dawn’. She was the Roman goddess of sunrise. The helios theme was reflected in the primary colour palette and branding elements created to market Aurora.

Brochure

An extensive photo and video shoot capturing local culture, hotspots and businesses was undertaken to showcase the sophisticated nature of the Applecross lifestyle.

Brochure

The brochure utilised elaborated gold foiling to reflect the brilliance of a sunrise and glistening dawn waters of Applecross.

Media

A media strategy based on research and insights determined the channel selection for the campaign. Digital assets played a key role in driving traffic and conversions.

Media

Traditional press featured information on the development to generate awareness and spark interest. The campaign was also rolled out across TV, Radio and promotional channels.

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