Mitsubishi Heavy Industries

Have you bought it yet?

NeonLogic was briefed by MHIAA to create a strategic marketing and media campaign to promote the 2020 summer promotion.  The primary campaign objective was to highlight the $300 cashback with product purchase and drive lead enquiry for their products during peak summer period. Secondary messaging included their multi award wins – Choice Best Brand award for the third consecutive year as well as the Canstar Blue award for most satisfied customers, two years running.

Our strategy mapped out the audience segments, their buyer journey and defined the creative campaign proposition. This was followed by a strategic multi-channel media campaign to increase brand awareness, nurture the audience and convert potential buyers into leads. Full creative execution followed with advertising across both online and offline platforms.

The result – the campaign resulted in the highest amount of sales and purchases ever!

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