Mitsubishi Heavy Industries

Winter campaign 2018 Cruise Through Winter

‘How do you increase sales for Mitsubishi Heavy Industries Air Conditions during cold winter months? With Better Homes & Gardens star Tara Dennis and an integrated campaign that invited people to win a cruise and enjoy a $400 cashback offer. A series of promo TVCs made maximum use of Tara’s Channel 7 appearances, supported by a custom campaign site and media that included eDM activity, outdoor, press and social.