Ministry of Primary Industries

Policy Analysts campaign Live breaking news site

Policy Analysts play a critical role in protecting NZ’s world-famous natural heritage. We decided the best way to attract more was through a ‘real time’ news website, where time stamped decision-making felt live. Blogs were created to highlight the depth and variety of the role with stories built around a 24 hour news cycle. The result? All roles filled and a future talent pool created.