Employer Brand Highlighting the benefits of your career
Northland District Health Board partnered with NeonLogic to uncover their Employee Value Proposition and create a compelling Employer Brand. The objective was to highlight the benefits of a career with the DHB whilst showcasing the unique and culturally significant place New Zealand’s upper north is to work and live in.
An extensive research phase included focus groups and uncovered the pillars of the employee experience at Northland DHB. This led to a tagline and creative concept development.