Oranga Tamariki

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Social Workers campaign Help change the way we protect our Tamariki

With funding approved to hire 42 Social Workers in just 3 weeks, New Zealand’s Ministry For Children, Oranga Tamariki, came to us for a talent attraction strategy and new microsite content hub. With tone of voice critical, creative was tested with internal audiences before successfully meeting targets via Google Adwords and Display, Facebook Sponsored Posts and press advertising.

Website

From a number of creative options tested, the following headline was chosen for the microsite and job advertising: HELP CHANGE THE WAY WE PROTECT OUR TAMARIKI. The website and supporting collateral highlighted the opportunity to join a new organisation and leave a legacy in how childcare is managed.

Photography

A simplistic, portrait style, face to camera photographic style was selected for emotional impact. This worked effectively online in a montage template design.

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