Cupcake Day campaign For when only a tall tale will do.

Cupcake Day is a big event for the RSPCA so needed a digital strategy that wasn’t just going to win hearts but increase registrations. We created an entertaining video series called DOG TALES, where friendly canines Hector and Ajax were given human arms to show off their culinary skills. Needless to say they enjoyed the recipes a little too much, resulting in over 50,000 views and a 22% registration increase.