Villa World - Home Buying Made Easy

Home Buying Made Easy

The objective of this campaign was to capitalise on the position “It’s so easy” that we had built for the brand over a generation. We did this by introducing a brand ambassador as the customer-centric face of the message.

Brand Ambassador

With the Villa World ambassador as the face of the campaign, the strategy was simple: to refresh the market position that the brand occupies. This focused on 3 pillars for an "easy" customer experience: The Completed Homes, The Complete Address and The Single Contract.

TVC/Cinema

The ambassador allowed us to humanise the help that was available to First Home Buyers through every phase of their customer journey.

Print/Press Advertising

The message across dozens of estates was simple: Villa World sell completed homes, making the process "easy."

Digital

Specific geo-targeting allowed each 'address' to carry a consistent overarching brand message and a supporting retail price message.

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