JacksonStone & Partners
Elevated design concept and a brand new tagline, the new site is a harmonious balance of form and functionality.
The Brief
Having partnered closely with JacksonStone & Partners for many years, NeonLogic was well-placed to design and develop their new website, reflecting modern UI and UX features, and a refreshed and elevated brand look and feel.
What We Did
Building knowledge and understanding is key to developing a website driven by insight. We conducted a creative review of the current brand, as well as competitor research and a workshop with the JacksonStone & Partners team, in order to articulate JacksonStone & Partners’ proposition to market, creative direction, content needs, sitemap and technical requirements.
Combining the brand’s trusted and recognisable existing brandmark with a sophisticated supplementary colour palette, we further enhanced the brand through the new tagline ‘It’s who we know,’ proudly focusing on the organisation’s deep industry connections and trusted reputation as the leaders in pairing high-calibre candidates with senior-level roles.
The Results
The new website is a harmonious balance of form and functionality, showcasing JacksonStone & Partners’ exceptional team, service and deep sector expertise through an easy to navigate and elegant layout, and seamless animated transitions. A user-friendly sitemap and refreshed content enables users to quickly find what they need – whether that’s exploring JacksonStone & Partners’ services, reading about their work helping Māori organisations achieve their Kaupapa, or applying for a role.
