PEET Scorchers Campaign 2021/2022
Raising Peet’s brand profile by leveraging their sponsorship of the Perth Scorchers for the 21/22 BBL & WBBL season.
The Brief
NeonLogic was tasked with creating a campaign that celebrated Peet’s 21/22 sponsorship of the Perth Scorchers whilst building national brand awareness and driving engagement via Peet’s website and social channels.
This included developing an overarching campaign theme/idea, video content, digital graphics, social/digital competitions, recommendations for stadium on-ground activations, stadium big screen and digital content, and extensive social media roll out.
What We Did
NeonLogic developed the concept of ‘The Peet and Perth Scorchers Game Plan’, an informative video series highlighting the importance of a game plan – whether it be when playing cricket or buying a new home.
Perth Scorchers players delivered each of the game plan videos focusing on finance, buying land, and designing your home. #peetgameplan
To encourage further engagement, fun initiatives were created, including:
- Peet Celebration Dance Challenge – choreographer video teaching the ‘step by step’ routine, player videos showing us their moves, stadium activation and social / digital engagement. #peetdancechallenge
- Perth Scorchers Player Game Rituals – players share their game-day rituals via social / digital video content.
- Show us your Peet Game Face – competition for the best ‘game face’ photo submitted via socials. #peetgameface
- IG Collab content with @scorchersbbl to drive engagement.
