The Hive Brand & Website
A new website and brand refresh for The Hive – a place-based, collective impact initiative that works to ensure every child has the best possible start in life.
The Brief
The Hive needed a brand refresh and new website to clearly articulate the story, vision and impact of the organisation.
What We Did
NeonLogic worked closely with The Hive to create a website that is informative and practical, as well as capturing the storytelling and positioning of the unique qualities of The Hive and the positive impact it has on the community.
The website articulates the vision and values of The Hive and showcases their collaborative and place-based approach in a visual and inspiring way.
A focus for NeonLogic was the creation of copy and visual components that deliver a new, audience focused language. A new logo, brand elements and graphic devices were created to bring The Hive’s personality to life – hand drawn fonts, freehand graphics, illustrations and playful motifs were used throughout the website.
