Auckland Council Graduate Website and Campaign
Attracting and engaging graduates through interactive technology.
Each year, Auckland Council engage NeonLogic to deliver an innovative and informative graduate website, supported by a targeted media campaign.
What We Did
Today’s graduate cohort are digital natives who expect a bespoke and personalised experience. In 2019, NeonLogic developed a website that enabled graduates to build their own tailored career pathway through rich video content, and this won multiple awards for its innovation.
In 2020, an interactive video Q&A functionality tool was added, allowing current graduates to engage with a video of past or present Auckland Council graduates select from a series of the questions they want to ask – the choice is in their hands.
- W3 Gold Award – Government Category
- W3 Silver Awards 2019 – Employment Category
- Davey Awards Silver Award 2019 – Government Website category