Auckland Council Graduate Website and Campaign
Attracting and engaging graduates through interactive technology.
The Brief
Each year, Auckland Council engage NeonLogic to deliver an innovative and informative graduate website, supported by a targeted media campaign.
What We Did
Today’s graduate cohort are digital natives who expect a bespoke and personalised experience. In 2019, NeonLogic developed a website that enabled graduates to build their own tailored career pathway through rich video content, and this won multiple awards for its innovation.
In 2020, an interactive video Q&A functionality tool was added, allowing current graduates to engage with a video of past or present Auckland Council graduates select from a series of the questions they want to ask – the choice is in their hands.
The Results
- W3 Gold Award – Government Category
- W3 Silver Awards 2019 – Employment Category
- Davey Awards Silver Award 2019 – Government Website category
Strategy
Creative
Marketing
Digital
Video
