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Auckland DHB Kia Ora Nurse Campaign

A fun, friendly campaign to engage international nursing talent.

The Brief

In response to critical nursing shortages, NeonLogic was asked to create an exciting large-scale campaign to recruit domestic and international talent..

What We Did

NeonLogic understood that for nurses, recent times have not only put their experience and dedication to the test, but also confirmed they’re doing their life’s purpose – providing care when it’s needed most.

Looking for an approachable way to engage with our audience, the concept of KIA ORA NURSE was developed. It is a fun, friendly campaign using a combination of quirky and heartfelt messages to let nurses across all specialties know why Auckland is the place where their nursing career – and quality of life, can flourish.

The Results

The campaign has been successful in building a pipeline of qualified international nurses across various specialties.

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