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Genesis Employer Brand

Developing an Employer Brand for New Zealand’s sustainability focussed energy retailer.

The Brief

Genesis engaged NeonLogic to deliver an Employer Brand that would attract and engage new candidates, whilst remaining authentic for current employees.

What We Did

A deep research phase involved a review of recruitment and HR collateral, interviews with senior managers, focus groups across three locations and an EVP workshop, resulting in an in-depth EVP report and creative brief.

The resulting creative output required an element of flexibility in order to be relevant to all of Genesis, but also tailored to distinct areas of the business.

The Results

NeonLogic delivered “Create Your World of Tomorrow” a future-focused creative concept which can be adapted to suit a variety of roles.

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