Peet First Home Buyer Toolkit
Engaging and informing first home buyers and encouraging them to explore and purchase in a Peet community.
Peet is one of Australia’s largest and most respected property developers, with a long history of helping first home buyers on their buying journey.
Peet’s objective for this project was to establish a long-term relationship with first home buyers at the beginning of their buying journey by providing them with structured home building/buying process information that ultimately gives them confidence to explore and buy in a Peet community.
What We Did
To support first home buyers, Peet was looking to create a dedicated content hub on their website to assist buyers as they work through the 5 key home buying steps of finance, finding a community, choosing a home, contracts and settlement and moving in.
NeonLogic developed the strategy behind the toolkit, concept direction, artwork and written content creation for all the Toolkit essentials, including; website pages, eDMs, first home buyer and expert videos, downloadable guides and check-lists, digital and social assets, and sales office collateral.