Marketing Strategy & Brand Refresh
A refreshed strategy and school identity
The Brief
Create a Marketing Strategy and refresh the school brand to better reflect the school proposition, better connecting it to the students and school community.
What We Did
In recent years, changing demographics and competition from other faith based schools has made the acquisition of new students and retention of existing students more difficult.
Working with the school leadership including Principal, Pastor, and Heads of Faculty, we facilitated workshops and gathered insights. This qualitative research coupled with parent surveys and quantitative research allowed us to form a marketing strategy with action plan to evolve the school’s brand making it future fit for future students.
The delivery of the schools marketing strategy outlined how the school could better connect and engage with potential students and parents of potential students, helping increase retention rates and reduce attrition.
The Results
The marketing strategy with practical and actionable next steps delivered a refreshed school brand and promise. Implementation of the strategy and brand followed which was warmly welcomed by the school and its community.
