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Council Communications Webinar

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The importance of effective marketing and talent strategy and the power of video

Fancy a chance to WIN a council video worth $8k just by learning how to transform your council’s marketing and talent strategy?

In 2024, local governments will need to take their marketing and communications game to new levels to get the cut-through needed to engage with audiences, and to attract and retain the best talent. Good content comes from well thought out, robust strategy that starts with research. At the heart of content is video, with its power to engage and forge meaningful connections.

Join NeonLogic’s Bright Thinkers for a FREE informative virtual webinar as we team up with industry video leaders, Shootsta, to demystify effective marketing and talent strategy and how your council can take advantage of the power of beautiful, head-turning, heart-stealing video. We’ll reveal insider insights, share time-tested techniques, and connect you with industry experts brimming with a wealth of experience creating successful strategies.

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Event Details:

Empowering Councils – The importance of effective marketing and talent strategy and the power of video

    Tuesday, 5th March 2024

    11am – 12pm AEDT


What You'll Learn

  • Gain an understanding of how to craft marketing and communications strategies tailored to your council’s unique requirements
  • Practical tips and the framework in undertaking research in order to develop your strategy
  • Discover the marketing model and relationship between marketing goals and customer journey steps
  • Learn about the different types of content, when they should be used and why video is such a powerful way to reach and connect
  • Understand the importance of the candidate journey in talent marketing and the power of video in talent attraction
  • Discover the ever-evolving landscape of video communication and its applications for local government
  • Hear creative storytelling tips from video production experts – Shootsta
  • Listen to firsthand accounts of how our expert strategies have contributed to the success of various councils

About NeonLogic

At NeonLogic, we’ve proudly helped countless Local Governments achieve their marketing and communication goals through mastering the art of effective content. Powered by our proven ‘Bright Thinking’ approach finetuned over 42 years, we infuse research and strategy into every aspect of your comms to supercharge your marketing.

About Shootsta

Shootsta stands out as a global company dedicated to empowering organisations to produce high-quality, professional videos at scale efficiently. By streamlining the video creation process, Shootsta has emerged as a preferred solution for companies and councils seeking to leverage the impact of visual storytelling in their communication strategies.

Meet Our Experts

Our expert speakers bring a wealth of experience in strategy, communication and video solutions. Their insights will not only inform but inspire new approaches to content creation and video integration in council operations.

Stephen Williams

Director of Strategy and Digital

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Mary Curran

Business Director – Employment Marketing

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Maddy Clark

Strategic Partnerships – Shootsta

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Win a council video worth $8,000

Join our webinar for the chance to WIN a free video worth $8,000!

*T&C apply

Video Prize Terms and Conditions

  • The prize is a video production package valued at $8,000 Ex GST and includes: Filming in Australia for up to 4 hours (standard equipment – client to supply talent and location); Post-Production (48-hour turnaround); 1 Credit to redeem 1 video output (up to 5 minutes duration) supplied via the Shootsta Platform for usage. The prize is non-transferable, cannot be exchanged for cash, and must be used by 30 June 2024.
  • The winner must work for the council, have registered and been present during the webinar, and use the video for council communications. The winner will be randomly selected from eligible attendees and notified via email within 1 day after the webinar ends. If the winner does not respond within 5 days, a new winner will be selected. The decision is final and binding.
  • Any personal information collected will be used solely for the giveaway and will not be shared with third parties. We reserve the right to disqualify any entry that violates the terms and conditions. We reserve the right to modify or cancel the giveaway at any time.

Get in Touch

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