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Embracing Change: My Take on the Third-Party Cookie Phase-Out – Part 2

In my fourteen-year voyage through the tides of media and advertising, I've seen waves of change, but none quite as pivotal as the industry's current shift from third-party cookies. This isn't just technical evolution; it's a cultural shift towards a more privacy-conscious world. It's about respecting the digital citizenry — a cause that I, as a professional, and we, as a company, deeply align with.

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